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Creating long-term value

We create, deliver and nurture value in sport

Our services

To build truly iconic competitions, we fully immerse ourselves, continually evolve the product and foster long-standing partnerships that create shared value.

From strategic planning through to successful execution, together we’ll:

  • Shape competitions, brands and commercial models that are strategically sound, culturally relevant and built for what’s next; ensuring long-term resonance with fans and partners alike.
  • Translate strategy into action, building real-world systems and tools that help rightsholders, partners and fans engage meaningfully – and measurably – with the competition.
  • Maximise the impact of formats, rights and partnerships, using insights and experience to grow revenue, expand reach and enhance relevance.  

Strategy

Competition Design

Competition design and structure

Maximising commercial value whilst enhancing sporting appeal

Commercial Concept

Commercial concept development

Turning innovative ideas into commercial realities

Rights

Valuation

Assessing the value potential of competition and commercial concept changes

Media

Global Sales

Global sales

Delivering market-leading media deals

Partnership2

Partnership management

Helping media partners maximise their ROI

Onsite Support

Rights delivery

Ensuring the seamless exploitation of media partners' rights

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Sponsorship and Licensing

Global Sales 2

Global sales

Delivering market-leading sponsorship and licensing deals

Services - Sponsorship and Licensing

Partnership management

Helping sponsors and licensing partners maximise their ROI

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Rights delivery

Ensuring the seamless exploitation of event-based marketing rights

Marketing services

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Digital strategy and implementation

Driving commercial value through digital

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Brand development and management

Developing and optimising competition brands and visual identities

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Insights application

Utilising extensive and robust data to guide decision making