Small-sided football is the most widely played form of the world’s biggest sport, and Baller League is redefining how it connects with modern audiences. By blending fast-paced sport, creator-first engagement and immersive fan experiences, it represents a powerful convergence of culture, sport, and digital influence, built for the next generation of fans.

In an initial project, TEAM will support Baller League’s sales efforts, while simultaneously conducting a strategic review to scope out and explore a longer-term partnership. 

"TEAM is ready to apply our executional firepower, strategic acumen and operational expertise to a property that represents the next generation of fans," said Simon Crouch, CEO of TEAM. "Secured by our new vertical, TEAM Ventures, Baller League is an exciting new sport that aligns with our ambition to help accelerate innovation-driven properties."

"Baller League isn’t just a league – it’s a movement," said Felix Starck, Baller League Founder and CEO. "We’re building on the thrilling roots of football and creating something shaped for fans who want football on their terms. Partnering with TEAM gives us access to an experienced operator who understands how to build world-class sports IP."

This collaboration reflects a new chapter in TEAM’s evolution, moving from a single-client model to a broader platform strategy, while maintaining the same commitment to excellence. TEAM will continue its long-standing partnership with UEFA men’s club competitions through 2027, and is now selectively expanding its portfolio in alignment with its strategic vision.